Luoma Family Crest
Brand Book & Identity Standards
Brand Book & Identity Standards
The Luoma Family Crest is a unified visual identity representing the heritage, values, and story of the Luoma family. The crest integrates cultural symbols from the Philippines, Jamaica, Finland, and the United States, combined with the strength and elegance of the cheetah — also the mascot of Tahche, the global talent company founded by Bryan Luoma.
Two seated cheetahs — speed, discipline, vigilance, and elite focus. They also link to Tahche, Bryan's company, sharing a mascot between family and enterprise.
European heraldic form conveying strength and legacy. The "L" monogram anchors the composition at all sizes.
A rising half-sun with five eight-pointed stars at the top — honoring Delores and the Philippines. The five stars represent Bryan, Delores, Gabe, Sylvia, and Scarlett.
Mountain peaks beneath the monogram representing the Luoma home site — elevation, aspiration, and a geographic anchor in the Philippines chapter.
Wave lines and island silhouettes — the Philippine archipelago, travel between regions, and Bryan's multi-geographic life across USA, Philippines, Jamaica, and Finland.
Philippine and Jamaican warmth. Welcome, hospitality, endurance. Representing cultural roots and family blending.
Bryan's Finnish ancestry — resilience, quiet strength, and northern heritage. Balances the left-right cultural symmetry of the crest.
Hibiscus (Jamaica) and Sampaguita (Philippines) with leafy vines — union of cultures, marriage, and a symbolic foundation beneath the shield.
Green & gold — prestige, heritage, and warmth. For ceremonial and print use.
True monochrome version for embroidery, engraving, and small-scale use.
| Location | Recommended Size |
|---|---|
| Left Chest | 2.5 – 3.25 in |
| Sleeve | 2.0 – 2.5 in |
| Hat Front | 2.25 – 2.75 in |
| Jacket Back | 5 – 7 in |